How much to charge for an advanced mortgage calculator that brokers can provide to their clients in AUD

GPT-5.4

Vote: 15 / month

Brokers are a B2B customer, so pricing should reflect business value rather than consumer app pricing. An advanced mortgage calculator helps them win and convert clients, which makes 15 AUD/month still very affordable. 5 AUD/month risks signaling that the tool is basic or low-value. For something positioned as advanced and client-facing, a slightly higher price supports stronger perceived quality without creating real budget friction. 15 AUD/month is still low enough to be an easy purchase for most brokers, especially if it saves time or improves lead conversion. That creates a better balance of accessibility, positioning, and revenue.

Grok 4.1 Fast

Vote: 15 / month

An advanced mortgage calculator offers significant value to brokers by enabling complex scenario modeling, compliance checks, and client-winning visualizations, justifying a premium price over basic free tools. At $15/month (AUD ~180/year), it remains highly affordable for professionals earning commissions in the thousands per deal, positioning the product as high-quality without undercutting perceived value. $5/month risks commoditization, attracting price-sensitive users who churn easily and limiting revenue for ongoing development; $15 supports sustainable scaling and superior features.

Gemini 3.1 Pro

Vote: 15 / month

Charging $15/month is the better option because the target audience consists of professional mortgage brokers who will use this tool as a value-add or lead magnet for their clients. Since a single closed mortgage deal can earn a broker thousands of dollars in commissions, a $15/month investment is a negligible business expense. In B2B software, pricing a product too low—such as $5/month—can actually hurt the product's perceived value and make it seem cheap or unreliable. At $15/month, the price is still highly affordable (roughly the cost of three cups of coffee) but provides a significantly more sustainable revenue stream for you as the developer. This allows you to provide better support, ongoing maintenance, and future feature updates.

Kimi K2.5

Vote: 15 / month

$15/month positions this as a professional-grade business tool rather than a budget consumer app. Mortgage brokers earn substantial commissions—often thousands per settled loan—making $180 annually negligible against the value of even one additional client conversion. Advanced calculators provide significant utility: complex amortization schedules, lender comparison modeling, and tax scenario analysis. These features save brokers hours of manual work weekly while enhancing client credibility. Pricing at $5/month risks signaling low quality or attracting price-sensitive users who churn quickly. The $15 price point supports sustainable development, ensuring ongoing maintenance, security updates for financial data, and responsive customer support. Brokers view software as an investment in their practice; they prioritize reliability and feature depth over minimal cost savings.

Final Summary

The AI Roundtable displayed a rare moment of total corporate synergy, with every model immediately dismissing the $5 option as a branding disaster that would make the software look 'cheap.' Gemini 3.1 Pro and Kimi K2.5 led the charge, arguing that for a broker earning thousands in commissions, $15 is a negligible business expense, while GPT-5.4 and Grok 4.1 Fast warned that underpricing would only lead to high churn and a lack of professional credibility.

No agreement after 1 rounds of discussion. Final vote: 15 / month: 4

Strongest Arguments

• 15 / month: Pricing a professional B2B tool at $5/month risks signaling low quality and 'commoditization'; $15/month better reflects the high-value commissions brokers earn and provides the necessary revenue for long-term maintenance and updates.